Microsoft Bing announces availability of the knowledge and action graph API for developers.

Bing is Microsoft’s search engine offering, and Redmond is clear in its intentions: it wants to challenge Google at its own game.

With this new API, developers can enhance their apps by exposing rich data from the Bing knowledge and action graph directly in their apps. Whether you have a messaging app or a music app, your users shouldn’t have to “go to search” to get information related to what they’re doing in your app. With Bing’s new API, you can expose the relevant information to your users directly within your apps, keeping them more engaged.

WHY INTEGRATE BING?  

Today, Bing has over a billion entities (people, places, and things) and the number is growing every day. For those

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entities, we have over 21 billion associated facts, 18 billion links to key actions and over 5 billion relationships between entities. Millions of Bing users around the globe use this rich information every day, in bing.com, Cortana, Xbox, Office and more. Imagine what your application can do with this powerful technology.

Developers can innovate using this enormous asset to fulfill their users’ information needs and help users perform searches in context, instead of forcing users to leave their apps to perform searches. For instance, a messaging app could add a Bing snapshot with actionable info on a restaurant, making it easier for a group to plan an evening. A social media app could augment users’ photos with information about the locations of each photo. A news app could show definitions and descriptions of terms that users want to drill into. A music app could augment content with snapshots of artists and songs. Where Bing has rights to share the data, we want to empower the developer community to create rich, innovative experiences that delight.

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